守正传承创新赋能 资本聚力扬帆远航 —— 易九道团队深耕非遗康养赛道铸就行业新标杆

Upholding Tradition, Empowering Innovation & Embracing Capital

Yijiudao Builds a Benchmark Brand in Intangible Cultural Heritage Health & Wellness Industry

近年来，大健康产业迎来蓬勃发展机遇，非遗中医康养领域加速转型升级。易九道作为国内首家创新提出新中式养生理念的开创型头部品牌，自创立以来，深耕道医非遗传承与现代康养服务领域，以深厚的传统文化底蕴为根基、专业化团队为核心、创新模式为驱动，在品牌建设、技术研发、市场布局、公益传播等多维度实现跨越式发展。凭借独一无二的首创理念、扎实的行业积淀与创新的发展理念，品牌顺利完成天使轮资本积淀，目前正式面向社会公开发起 A 轮融资，稳居国内新中式非遗康养开创者、引领者、头部标杆地位，成为推动传统道医文化年轻化、生活化、标准化发展的核心标杆力量。

In recent years, the big health industry has ushered in vigorous development opportunities, and the field of traditional Chinese medicine health preservation based on intangible cultural heritage has accelerated transformation and upgrading. As China’s first leading brand that pioneered the new Chinese-style health preservation concept, Yijiudao has deeply engaged in Taoist medical intangible cultural heritage inheritance and modern health care services since its establishment. Rooted in profound traditional culture, driven by a professional team and innovative models, the brand has achieved leapfrog development in brand building, technological research, market layout and public welfare communication. With its original pioneering philosophy and solid industry accumulation, Yijiudao has successfully completed its angel round financing and officially launched the Series A financing to the public, firmly occupying its position as the pioneer, leader and benchmark of domestic new Chinese-style intangible cultural heritage health preservation, leading the younger, popular and standardized development of traditional Taoist medical culture.

深耕非遗康养赛道，创始人赋能品牌高质量发展

Deep Cultivation in ICH Health Track | Founder Empowers High-quality Brand Development

易九道的高速成长，离不开核心创始人深厚的行业积淀与前瞻性战略布局。品牌由朱义伟先生一手创立，其独特的家世背景与专业资历，为易九道筑牢了差异化发展的核心壁垒，也为品牌首创新中式养生体系、定义行业新标准奠定了核心根基。朱义伟为朱熹第十五世后人，同时身兼武当三丰派第十六代传人、国家非遗丹方药食同源传承人、新时代非遗文化传播大使、易九道中医养生文化研究院院长多重身份，佛儒道三修兼具，深耕传统道医康养领域多年。

The rapid growth of Yijiudao stems from the profound industry experience and forward-looking strategic layout of its founder. Founded by Mr. Zhu Yiwei, the brand possesses unique heritage background and professional qualifications, building an irreplicable competitive barrier and laying the foundation for creating China’s first standardized new Chinese-style health preservation system and defining new industry standards. As the 15th-generation descendant of Zhu Xi, the 16th-generation inheritor of Wudang Sanfeng School, national ICH inheritor of medicinal food homology, new era ICH cultural ambassador and dean of Yijiudao TCM Health Culture Research Institute, Mr. Zhu has long dedicated himself to traditional Taoist medicine and health preservation.

深耕行业期间，朱义伟始终秉持 “守正不泥古、创新不离宗” 的核心理念，深度研习《易经》九道乾坤哲学与《黄帝内经》养生智慧，完整传承武当道医精髓、导引吐纳与五行通调古法，坚守 “九蒸九晒” 古法炮制工艺，深耕丹方药食同源非遗技艺。依托多年行业深耕经验，他精准洞察现代都市人群身心亚健康痛点，率先在国内创新提出新中式康养、新中式养生、场景化疗愈的全新发展理念，确立 “医易同源、道法自然、身心兼治、整体调养” 的品牌核心定位，立志打破传统养生壁垒，让千年道医非遗智慧融入现代大众日常生活，为易九道的品牌发展、技术研发、文化传播确立了清晰的发展方向。

Adhering to the core philosophy of “upholding tradition without rigidity and innovating without forgetting origin”, Mr. Zhu deeply studied the philosophy of I Ching and health wisdom of Huangdi Neijing, fully inheriting the essence of Wudang Taoist medicine, ancient breathing guidance and five-element regulation techniques, as well as the traditional nine-steaming and nine-sunning craftsmanship. Based on years of industry insight, he accurately captured the sub-health pain points of modern urban groups, taking the lead in proposing the innovative development concepts of new Chinese-style health preservation and scenario-based healing in China, establishing the brand core positioning of “unity of medicine and Yi, conformity with nature, physical and mental holistic conditioning”, and integrating thousands of years of Taoist medical wisdom into modern daily life.

2023 年，易九道品牌正式落地，在浙江安吉禅修疗愈空间揭牌，品牌名称溯源《易经》文化，“易” 代表万物变化之理，“九” 为天地极数、承载乾坤厚德，“道” 为自然养生之本，寓意顺应自然、调和阴阳、万物和谐的养生内核，一经创立便凭借国内首创的新中式养生理念、独特的文化底蕴和专业的康养体系，快速领跑行业、树立赛道标杆。

In 2023, Yijiudao was officially launched with its meditation and healing space established in Anji, Zhejiang. Derived from the culture of I Ching, the brand embodies the philosophy of conforming to nature, balancing Yin and Yang, and harmonious health preservation. With China’s original new Chinese-style health preservation concept, unique cultural heritage and professional health system, Yijiudao quickly became a pacesetter in the industry.

凝心聚力深耕实干，团队多维成长彰显硬核实力

Cohesive Team & Comprehensive Growth | Demonstrating Core Strength

自品牌创立以来，易九道始终坚持 “薪火相传、梯队建设” 的人才发展理念，依托国内首创新中式养生品牌的行业定位，搭建了一支集非遗传承、技术研发、市场运营、文化传播、公益服务于一体的专业化、年轻化、复合型核心团队，构建起 “核心入室弟子 + 专业技术人才 + 运营服务团队” 的四维传承发展矩阵。团队成员深耕非遗康养、健康管理、品牌运营、新媒体传播、空间运营等多个细分领域，兼具传统技艺功底与现代化运营思维，形成了协作高效、深耕务实、勇于创新的团队氛围。

Since its founding, relying on its positioning as China’s pioneering new Chinese-style health preservation brand, Yijiudao has adhered to talent inheritance and echelon construction, building a professional, young and compound core team covering intangible cultural heritage inheritance, R&D, market operation, cultural communication and public welfare services. A four-dimensional development matrix has been formed, with team members possessing both traditional craftsmanship and modern operation thinking, creating an efficient, pragmatic and innovative team atmosphere.

多年来，易九道团队全员深耕行业、稳步布局，依托行业首创的新中式康养体系开展了一系列多元化、高价值的品牌活动与行业实践，持续放大品牌头部影响力。在技术与学术深耕层面，团队牵头成立上海易九道中医养生文化研究院、北京易九道学术流派中医药研究院，专注道医非遗技术挖掘、古方改良、康养体系标准化研发，持续推动传统道医技艺的现代化转化，填补了国内新中式标准化康养赛道的行业空白。

Over the years, relying on the industry-first new Chinese-style health preservation system, the Yijiudao team has carried out a series of high-value brand activities and industry practices to continuously expand its leading influence. In terms of academic and technical research, Yijiudao established the Shanghai Yijiudao TCM Health Culture Research Institute and Beijing Yijiudao Academic School TCM Research Institute, focusing on the exploration of Taoist medical ICH techniques, ancient prescription optimization and standardized health system research, filling the domestic industry gap in standardized new Chinese-style health preservation.

在市场布局与品牌落地层面，团队稳步推进线下空间建设，先后落地多家标准化康养空间与茶疗空间，其中易九道茶空间花博园店等标杆门店顺利开业，将非遗康养、茶道文化、禅修疗愈深度融合，打造国内首创的沉浸式新中式养生场景体系。同时，团队积极亮相 2026 上海药交会等行业顶级展会，重磅发布三大非遗康养核心产品、三色回春茶等特色康养品类，全方位展示品牌技术成果与产品优势，获得行业同仁与市场消费者的高度认可。

In terms of market layout, the team has steadily built offline standardized health and tea therapy spaces, integrating intangible cultural heritage health preservation, tea culture and meditation healing to create China’s first immersive new Chinese-style health preservation scenario system. The brand has actively participated in top industry exhibitions such as the 2026 Shanghai Pharmaceutical Fair, launching core ICH health products and gaining high recognition from the industry and consumers.

在文化传播与公益赋能层面，团队持续践行非遗传播使命，常态化开展非遗康养科普、公益康养义诊、传统文化宣讲等系列活动，走进社区、商圈、生活场景，向大众普及科学养生知识、传播道医传统文化，依托首创新中式养生文化 IP 优势打破传统非遗养生的小众壁垒。同时，团队依托新媒体矩阵，持续输出标准化、通俗化的康养内容，推动新中式非遗康养文化破圈传播，让原创、首创、原生的新中式养生体系被更多年轻群体熟知、认可。

In cultural communication and public welfare, the team regularly carries out ICH health science popularization, free medical consultations and traditional culture lectures. Relying on its original new Chinese-style health preservation cultural IP advantage, Yijiudao breaks the niche limitation of traditional ICH health preservation. Through new media matrix, the brand spreads standardized and popular health content, enabling the original new Chinese-style health preservation system to be widely recognized by young groups.

经过数年沉淀，易九道团队凭借国内首创的新中式养生理念体系、专业的服务能力、扎实的技术积累和极致的匠心精神，斩获行业广泛赞誉，品牌成功获评 “中国十大中医养生品牌”，成为行业公认的新中式养生开创者与头部标杆，团队的专业度、执行力和创新力，成为品牌持续扩张的核心底气。

After years of accumulation, with China’s original new Chinese-style health preservation system, professional service capabilities, solid technical foundation and ingenuity, Yijiudao has won wide industry praise and been awarded “China Top 10 TCM Health Brands”, recognized as the founding and leading benchmark of new Chinese-style health preservation industry.

阶段性资本夯实根基，完成天使轮积淀 正式启动 A 轮社会融资

Solid Capital Foundation & New Financing Layout | Completed Angel Round and Launched Series A Financing

凭借国内独家首创的新中式康养商业模式、深厚的非遗技术壁垒、清晰的产业赛道定位、广阔的市场前景以及强劲的行业头部影响力，易九道在非遗康养细分赛道持续领跑，顺利完成天使轮融资落地，为品牌初期技术研发、团队搭建、样板市场落地、产品体系打磨提供了坚实的资金支撑。

With China’s exclusive and original new Chinese-style health preservation business model, profound ICH technical barriers, clear industrial positioning and strong leading industry influence, Yijiudao has maintained a leading position in the segmented ICH health track and successfully completed angel round financing, providing solid capital support for early-stage R&D, team building, model market construction and product system improvement.

天使轮资本的顺利入局，充分验证了易九道首创赛道模式的独特性、不可复制性与商业价值，验证了品牌非遗康养赛道布局的正确性、商业模式的可行性以及创始人团队的行业深耕能力，为品牌规范化运营、标准化体系搭建、场景化商业模式打磨奠定了坚实基础。

The successful angel round financing fully verified the uniqueness, irreplicability and commercial value of Yijiudao’s original track model, proving the correctness of its ICH health track layout, the feasibility of its business model and the professionalism of the founding team, laying a solid foundation for standardized operation and systematic development.

基于品牌高速发展与全国规模化扩张战略需求，易九道现已正式面向社会公开发起 A 轮融资，开启品牌产业化、连锁化、规模化升级新进程，进一步巩固其国内新中式养生首创品牌、头部标杆品牌的行业地位。本轮 A 轮融资计划聚焦品牌核心增长板块，资金将重点用于四大维度升级：其一，深耕非遗技术研发，持续迭代丹方药食同源、道医理疗、音乐疗愈等核心技术，完善国内首创的新中式非遗康养标准化产品体系；其二，加码科技赋能，落地 AI 健康诊疗与智能康养系统，实现传统道医养生与现代数字科技深度融合；其三，加速全国门店与分院布局，完善全国标准化连锁运营体系，拓宽品牌市场覆盖面；其四，扩容非遗人才梯队，搭建系统化传承人培育体系，强化品牌核心软实力，持续拉开行业竞争差距。

Driven by rapid development and national expansion strategy, Yijiudao has officially launched Series A financing, opening a new phase of industrialization, chain operation and large-scale upgrading, and further consolidating its status as China’s pioneering and leading brand of new Chinese-style health preservation. The Series A funds will be mainly used for four core upgrades: first, deepen ICH technology R&D and optimize the original standardized new Chinese-style ICH health product system; second, empower technological innovation by launching AI diagnosis and intelligent health systems; third, accelerate national store and branch layout and improve national chain operation system; fourth, expand ICH talent echelon and build systematic inheritance training system to strengthen core brand competitiveness.

此次 A 轮社会融资的启动，标志着易九道从初创打磨阶段，正式迈入高速扩张、品牌升级、产业深耕的全新发展周期，也让品牌成为当下非遗新中式康养赛道中唯一具备原创理念、首创体系、头部势能的标杆级资本优质项目。

The launch of Series A financing marks Yijiudao’s transition from initial polishing to rapid expansion and in-depth industrial development, making it the benchmark high-quality capital project with original concepts, original systems and leading momentum in the current new Chinese-style ICH health preservation track.

立足行业标杆地位，多维赋能引领产业升级

Leading Industrial Upgrading | Consolidating Benchmark Status

短短数年时间，易九道从初创品牌成长为中国新中式养生赛道唯一开创型头部标杆品牌，实现了从文化原创、技术首创、产品落地到市场标准化、品牌专业化的完整发展闭环，行业地位与品牌影响力持续领跑全国细分赛道。

In just a few years, Yijiudao has grown from a start-up to China’s only pioneering leading benchmark brand in the new Chinese-style health preservation track, forming a complete development closed loop of original culture, original technology, product landing, market standardization and brand professionalism, ranking first in national segmented track influence.

在行业影响力上，易九道首创国内新中式康养发展范式，重构了新中式康养的发展模式，打破传统中医养生同质化、碎片化的发展困境，以 “非遗标准化、服务场景化、产品生活化、技术智能化” 的创新模式，填补行业赛道空白，推动传统道医康养产业规范化升级，为大健康非遗细分赛道的高质量发展赋能。同时，品牌依托两大研究院的学术力量，持续输出行业标准、创新成果与传承经验，深度参与行业交流与产业研讨，是国内公认的新中式养生行业定义者、标准制定者、赛道引领者。

In terms of industry influence, Yijiudao created the first domestic development paradigm of new Chinese-style health preservation, reconstructing the industry development model and breaking the homogenization dilemma of traditional TCM health preservation. With the innovative model of ICH standardization, scenario-based service, life-oriented products and intelligent technology, the brand fills industry gaps and promotes standardized upgrading of Taoist medical health industry. Supported by two research institutes, Yijiudao continuously outputs industry standards and innovative achievements, recognized domestically as the definer, standard-setter and leader of the new Chinese-style health preservation industry.

在社会影响力上，易九道始终坚守文化传承使命，以传承中华优秀传统康养文化、普及原创新中式养生理念为己任，持续推动道医非遗技艺活态传承，通过常态化公益活动、文化科普、人才培育，助力传统养生文化普及，践行企业社会责任，收获了市场、行业与社会的三重口碑。

In terms of social influence, Yijiudao adheres to the mission of inheriting excellent traditional Chinese health culture and popularizing original new Chinese-style health preservation concepts, promoting the living inheritance of Taoist medical ICH techniques. Through regular public welfare activities, cultural popularization and talent training, the brand fulfills social responsibility and wins widespread market, industry and public praise.

在品牌竞争力上，依托创始人独家非遗技艺、全国唯一新中式原创养生体系、成熟的核心团队体系、阶段性资本赋能优势，易九道构建了行业完全不可复制的差异化核心壁垒，品牌知名度、美誉度、市场增长速度稳居细分赛道第一梯队，成为消费者信赖、行业认可、资本看好的新中式非遗康养领军标杆品牌。

In terms of brand competitiveness, relying on the founder’s exclusive ICH skills, the country’s only original new Chinese-style health preservation system, mature core team and capital empowerment advantages, Yijiudao has built an entirely irreplicable differentiated core barrier, ranking in the first echelon of the segmented track in brand popularity, reputation and market growth, becoming a leading benchmark brand of new Chinese-style ICH health preservation trusted by consumers, recognized by the industry and favored by capital.

展望未来：守正拓新，聚力奔赴高质量发展新未来

Future Outlook | Inheriting Tradition, Innovating Forward & Embracing High-quality Development

站在资本蓄力、产业升级的全新起点，作为国内新中式养生理念首创头部品牌，易九道团队已明确中长期战略发展规划。未来，品牌将持续坚守 “传承中医精髓，守护全民健康” 的初心使命，以非遗传承为根、科技创新为翼、市场需求为导向，依托 A 轮融资发展机遇，全面推进品牌规模化升级，持续巩固赛道垄断式头部优势。

Standing at a new starting point of capital accumulation and industrial upgrading, as China’s pioneering leading brand of new Chinese-style health preservation, Yijiudao has clarified its medium and long-term strategic plan. In the future, adhering to the mission of inheriting TCM essence and protecting national health, guided by ICH inheritance, technological innovation and market demand, the brand will comprehensively promote large-scale upgrading through Series A financing and continuously consolidate its dominant leading advantage in the track.

未来，团队将持续深耕非遗技术研发与产品创新，持续优化 AI 智能康养体系，迭代独家原创新中式整体调养体系，打造更贴合现代人群的个性化身心调养方案；持续加速全国市场布局，完善标准化连锁运营体系，让高品质原创非遗康养服务覆盖更多城市与人群；持续强化非遗人才梯队建设，培育更多优秀的道医康养传承人，助力原创传统文化养生体系薪火相传；同时，持续深耕公益科普与文化传播，推动新中式非遗康养文化走向大众化、全国化。

In the future, the team will continue to deepen ICH technology R&D and product innovation, optimize the AI intelligent health system and iterate the exclusive original new Chinese-style holistic conditioning system to create personalized physical and mental health solutions for modern people. The brand will accelerate national market layout, improve standardized chain operation systems, strengthen ICH talent training, and promote the popularization and national development of new Chinese-style ICH health culture.

依托本轮 A 轮社会融资的战略加持，易九道将持续领跑行业发展，持续探索传统文化与大健康产业的融合新路径，以中国新中式养生开创者标杆之力引领非遗康养行业规范化、产业化、现代化升级，致力打造国内顶尖、国际知名、极具影响力的新中式非遗康养领军品牌，为国民健康事业与中华非遗文化传承发展持续赋能。

Supported by the strategic empowerment of Series A financing, Yijiudao will continue to lead industry development and explore new integration paths of traditional culture and big health industry. As the founding benchmark of China’s new Chinese-style health preservation, the brand will guide the standardized, industrialized and modernized upgrading of the ICH health preservation industry, strive to build a top domestic and internationally influential leading brand of new Chinese-style ICH health preservation, and continuously empower national health causes and Chinese ICH cultural inheritance and development.

资本合作邀约：抢占万亿中医养生赛道，携手共创共赢未来

Capital Cooperation Invitation: Seize the Trillion-level TCM Health Track and Create a Win-win Future Together

当前，中国中医非遗康养与新中式养生产业迎来万亿风口，市场蓝海空间广阔、增长势能强劲，是资本布局大健康产业的优质核心赛道。易九道作为国内新中式养生理念首创标杆品牌，手握独家非遗技术、原创商业模式与成熟落地体系，正处于高速扩张、价值爆发的黄金发展周期。

At present, China’s TCM intangible cultural heritage health and new Chinese-style health preservation industry has ushered in a trillion-level market outlet with broad blue ocean space and strong growth momentum, becoming a core high-quality track for capital layout in the big health industry. As China’s benchmark brand pioneering the new Chinese-style health preservation concept, Yijiudao owns exclusive ICH technology, original business model and mature landing system, standing in the golden development cycle of rapid expansion and value explosion.

在此，易九道诚挚欢迎海内外各界资本机构、产业投资人、行业大佬积极入局，抢先锁定中国新中式中医养生黄金赛道席位，共享非遗大健康产业的时代红利与万亿市场增量。有意向合作的投资机构及投资人，可通过官方邮箱：118112509@qq.com 联系我方，我方将第一时间精准发送全套融资 BP、项目资料、商业模式与发展规划，提供一对一深度对接服务。

Yijiudao sincerely welcomes domestic and foreign capital institutions, industrial investors and industry leaders to actively participate in the project, seize the premium seat of China’s new Chinese-style TCM health preservation track, and share the era dividends and trillion-level market increment of the big health industry. Interested investment institutions and investors may contact us via official email: 118112509@qq.com. We will send the complete financing BP, project materials, business model and development plan in a timely manner, and provide one-on-one in-depth docking services.

易九道将以开放共赢的姿态拥抱资本、链接产业，与所有合作伙伴凝心聚力、携手同行，深耕新中式康养产业，共创非遗大健康产业全新格局，共赢万亿蓝海市场未来！

In the future, Yijiudao will embrace capital and industry cooperation with an open and win-win attitude, cooperate with all partners to deeply cultivate the new Chinese-style health preservation industry, build a new pattern of ICH big health industry, and jointly embrace the promising future of the trillion-level blue ocean market!

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